Article

Retrieved from Volume 24, No. 3, 2020

Pages 19 -26

Mytskevych, N., & Mytskevych, D. (2020). Automation of relations with customers as a tool of management of agricultural enterprises. Ukrainian Black Sea Region Agrarian Science, 24(3), 19-26. DOI: 10.31521/2313-092X/2020-3(107)-3

Automation of relations with customers as a tool of management of agricultural enterprises

N. Mytskevych D. Mytskevych

The article considers the use of CRM-system in the business activity of an agricultural enterprise. The application of automated technology as a tool for transparency of the enterprise, customer relationships and the benefits that gives business this innovation, aimed at building a sustainable business strategy. The influence of the CRM-system on the efficiency of work with clients through the mechanism which includes the improved use of the information, reasonable behavior of sale and customer service and allows to optimize activity of the enterprise is defined.

automation, innovation, CRM-system, customer relations, management, enterprise.
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