Article

Retrieved from Volume 24, No. 1, 2020

Pages 11 -18

Lunkina, T., Burkovska, A., & Burkovska, A. (2020). Features of forming socio-responsible behavior in the consumer of organic production of the agricultural sector in Ukraine. Ukrainian Black Sea Region Agrarian Science, 24(1), 11-18. DOI: 10.31521/2313-092X/2020-1(105)-2

Features of forming socio-responsible behavior in the consumer of organic production of the agricultural sector in Ukraine

Tetyana Lunkina Alla Burkovska Anna Burkovska

The article investigates features of socially responsible behavior in the consumer of organic produce. The authors reveal that the domestic consumer of agrarian products inclines towards the need for local social responsibility among its producers. The main factor influencing the formation of consumer demand for organic produce is the context of external and internal markets. On the basis of questionnaires, the directions of local social responsibility of agrarian business in Ukraine were established, among them: "Responsibility to employees", "Responsibility to consumers", "Responsibility to partners (investors)", "Responsibility to state authorities" and "Responsibility to competitors." A SWOT analysis was conducted on the socio-responsible behavior of the Ukrainian consumer of organic products, and strengths and weaknesses, threats and opportunities for the development of organic produce in the agrarian sector were identified. The authors prove that the formation of socially responsible behavior of consumers in Ukraine today is influenced not by the main aspects of the quality and safety of consumption of organic agricultural products, but by the price policy of food products.

social responsibility, local social responsibility, organic production, organic production, consumer, agrarian sector, socially responsible behavior
References in the process of publication