Retrieved from Volume 23, No. 1, 2019
Pages 10 -17
Abstract
The article investigates the essence, components and peculiar features of socio-reputation capital of an enterprise, and suggests its classification according to the following features: place of manifestation, type of formation, significance. The possibility of socio-reputation capital estimation by applying financial and nonfinancial indices has been grounded. Financial methods of estimation include cost estimation approach, income estimation approach and market methods. Much attention is given to the estimation technique of socioreputation capital components in the process of capital management by applying nonfinancial indices
Keywords:
capital, components of socio-reputation capital, estimation of socio-reputation capital, socio-reputation capital