Article

Retrieved from Volume 22, No. 4, 2018

Pages 23 -34

Stamat, V., Smyrnova, A., & Savchenko, N. (2018). Consumer behavior at the market of tourist services of the region. Ukrainian Black Sea Region Agrarian Science, 22(4), 23-34. DOI: 10.31521/2313-092X/2018-4(100)-4

Consumer behavior at the market of tourist services of the region

Viktoriia Stamat A. Smyrnova N. Savchenko

The article represents the results of marketing research of consumer motivations at the market of tourist services of the region. The comprehensive assessment of tourist services in Ukraine and abroad is done. The article presents the analysis of consumer behavior depending on the level of average monthly income, gender, frequency of travel abroad and age. The analysis is made on the basis of the use of non-parametric methods of statistics. Consumer segmentation of tourist services is carried out and their characteristics are described according to psychographic and behavioral criteria.

tourist market, consumer behavior, consumer motivations, tourist marketing, marketing research, tourist services, consumer segmentation
References in the process of publication