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Received 29.05.2021

Revised 28.07.2021

Accepted 30.11.2021

Retrieved from Volume 25, No. 4, 2021

Pages 35 -44

  • 1,229 Views

Suggested citation

Ratushna, Yu. (2021). Marketing research of grain market conditions (niche crops). Ukrainian Black Sea Region Agrarian Science, 25(4), 35-44. https://doi.org/10.31521/2313-092X/2021-4(112)-4

Marketing research of grain market conditions (niche crops)

Yu. Ratushna

Abstract

The grain market has absolute priority compared to other options for establishing economic relations, because the market system naturally combines the interests of consumers and producers of grain crops, in economic terms it is interesting for producers to meet the needs of buyers in bread products, which are reflected in significant demand. Ukraine has a huge potential for leadership in the world ranking of grain production and has tendencies to further strengthen its own positions on the international market, but it needs to improve technologies in this direction, as well as study the problems of the world grain market and justify algorithms for solving them at the national level. The purpose of the article is to determine trends in the grain market of Ukraine over the past five years and identify the most profitable crops for cultivation. During the research, the method of system analysis, generalization, induction, deduction, modeling and planning was applied. It has been established that the grain market has undeniable advantages compared to other forms of organization of economic relations. Trends to a significant decrease in the price policy on the market of grain and oilseed crops during 2016-2018 were revealed, and the transition from classic and traditional grain crops to legumes became characteristic of 2019-2020, which took place under the influence of a number of factors, including the increase in demand for leguminous crops, profitable relevance of leguminous crops, positive impact on soil cover. The prospects for the cultivation of niche crops are outlined, and the existing situation on the grain market and the situation of niche crops are highlighted. The segmentation of operators of the crop market was made regarding the production of niche crops. The practical value of the work consists in determining the further development strategy of the field of grain production in Ukraine

Keywords:

grain; niche crops; conjuncture; market; marketing; price; distribution; distribution prospects; infrastructure

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