Article

Retrieved from Volume 23, No. 4, 2019

Pages 20 -29

Babachenko, L., Moskalenko, V., & Marchenko, A. (2019). Recent trends for using digitalmarketing tools in business. Ukrainian Black Sea Region Agrarian Science, 23(4), 20-29. DOI: 10.31521/2313-092X/2019-4(104)-3

Recent trends for using digitalmarketing tools in business

L. Babachenko V. Moskalenko A. Marchenko

It is revealed in the article the evolution of Internet marketing that has taken place under the impact of rapid development of technologies in the area of marketing. The widespread of digital technologies that has caused the appearance of digital marketing is investigated. It is disclosed the features of the use, advantages and disadvantages of such digital-marketing channels as social networks, mobile applications, emailing, SEO, contextual advertising (pay-per-click) and media. Such new digital-marketing tools as a blog, crowd-marketing and a landing page that allow the enterprise to get better revenues and open up an international market are emphasised.

internet-marketing, digital-marketing, digital tools, marketing communication, digital-marketing channels.
References in the process of publication